Here's what's really happening with most eCom ads:
Using "product + lifestyle" creative that blends into everyone else's feed
Leading with features instead of the feelings your product creates
Writing copy that sounds like every other "Buy now!" ad
Testing random hooks with no systematic approach to what actually works
Trying to convince people to buy with logic when they buy with emotion
80% of your ROAS is decided before you ever hit publish.
Make people stop mid-scroll thinking "Wait, this is exactly what I've been looking for"
Turn casual browsers into eager buyers who can't wait to hit "Add to Cart"
Work consistently across different products because you understand what makes people buy
Generate predictable results instead of the usual "will this one work?" guessing game
Stand out from your competitors who are all using the same tired product shots and "Shop now!" copy
Create that magnetic pull where customers feel like they need your product, not just want it
Scale profitably because your creative foundation is rock-solid
57 proven hooks: You get instant access to hooks that make people stop scrolling and think "I need this" - no more staring at a blank screen wondering what to write
Clear guidance: On where each hook works best (primary text, headline, or creative overlay) so you're not guessing where to place your best lines
Clarity on pairing the right hook with the best creative angles: So you can create ads that actually convert, instead of hoping they will grab attention My 5-Step Ad Creative Framework: Which takes the guesswork out of what type of ad to create for every situation
10 scroll stopping video concepts: Based on what eCom buyers actually respond to (not what looks pretty)
14 ready to film scripts and 15 mini video storyboards built specifically for eCom brands: That you can shoot in 5 minutes with just your phone 27 plug-and-play Canva templates: That are tailored for eCom and work across industries - from beauty to home goods to fitness, so you can get your ads designed and live in under 15 minutes.
Crystal clarity on what to say. Exactly how to say it. And why it works. Proven creative systems.
Get INSTANT Access Now Hooked is designed for busy eCom founders who don't have time to become copywriting experts or struggle with coming up with hooks in the first place.
Simply open the toolkit, pick a hook that fits with your product, and have scroll-stopping ad copy and creative ready in under 10 minutes.
No more:
Staring at blank screens wondering what to write
Copying competitors and hoping it works
Burning budget on ads that get ignored
Crossing your fingers every time you launch a campaign
Instead:
Pick proven hooks that tap into buyer psychology
Create ads with confidence, knowing they're built to convert
Scale what works because you understand why it works
Build a sustainable system for consistent sales
You'll stop throwing spaghetti at the wall and start building ads that drive predictable, profitable results.
I've helped hundreds of eCom brands turn their ignored ads into scroll-stopping sales machines - not with the latest tactics, but with timeless buyer psychology.
Here's what makes my approach different:
I spent 6 years studying psychology (earning two 1st class degrees) before I ever opened Facebook Ads Manager.
While other ad experts were learning button clicks and targeting tricks, I was learning what actually makes people buy.
My psychology background revealed:
→ The exact emotions that trigger "I need this NOW" moments
→ Why identical products can feel either irresistible or completely forgettable
→ The difference between genuine desire and artificial hype (and how to create the first one)
This changes everything about how I approach eCom ads.
Most experts ask: "What should this ad say?" I ask:
"What do they need to FEEL to go from casual browser to eager buyer?"
The difference shows in results:
Lee went from "Facebook ads are a waste of money" to consistent £100K months
Alex scaled her eCom ad profits from £13K/month to nearly £30K
Rachel's ads performed SO well, that she had to close her online orders early
Because when you tap into buyer psychology, you stop guessing and start converting.
This toolkit contains the exact hooks and frameworks I use with my clients - tested across every eCom category from skincare to home goods to fitness equipment.
Psychology-backed. eCom-proven. Trend-proof.
Wasting budget on copy that sounds like everyone else's
Inconsistent results that you can't explain or repeat
Crossing fingers every time you launch a campaign
Competing on price because your ads don't create desire
Creating ads that feel magnetic and unique
Predictable performance based on proven triggers
Launching with confidence because you know it will work
Commanding premium prices because people WANT your product
"If you're new to ads, or you're ready to make your existing ones actually convert, you need HOOKED. It dives deep into the psychology behind what captures attention at each stage of the buyer's journey. It also provides real life examples of how to use the hooks to really increase your ads performance."
"A really valuable resource, fantastic value for money, this will save you hours of thinking time when creating your ads so you can get them live quicker and start testing creatives. It has made me excited about creating a hook that resonates with my audience and gets them clicking...and buying!"
"A super useful resource if you’re crafting ads for your brand! Everything’s broken down so clearly, like stacking Lego blocks. I’m all about understanding the why behind my marketing processes, so this really hit the spot. Loads of fab examples too, which make life so much easier. If you want scroll-stopping ads, grab this!"
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
"Can't recommend this enough. From tapping into customer psychology to finding ways to reach them with the right words and content, anyone creating ads at all levels can't fail to learn from this expert guide. It's much more than Hooks that work, it's giving me the expert knowledge and confidence to make me feel like I'm giving my ads the best shot possible!"
"Absolutely love this guide! Hooked is a total game-changer. It takes the stress out of coming up with hooks (which I always overthink!) and makes everything feel simple and doable. As a small biz owner juggling a million things, I really appreciate how clear, practical, and full of value it is. The templates are brilliant, and I know I’ll be coming back to it again and again!"
"Wow, this is excellent! Absolutely jam-packed full of useful, actionable tasks.
A huge list of hooks (worth the cost alone), video scripts and tips, plus Canva templates for creating beautiful ads that convert. Not just for ads, it will help you with organic content, product descriptions and email marketing. It's amazing. Thank you CJ"
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Old Hook: "20% off your skin saviour"
Psychology-Based Hook: "Here's what makes this different to 1,000s of (product name)"
Result: Sale achieved in less that 2 minutes of the new ad going live
eCom founders managing their own Meta ads who want proven hooks that actually convert browsers into buyers Product-based businesses spending money on Meta ads but frustrated with inconsistent results and wasted budget eCom brands tired of generic templates that don't capture what makes their products special Business owners who know their products are amazing but struggle to communicate that magnetism in their ads eCom marketers who want a systematic approach to creative testing instead of throwing random ideas at the wall Brands ready to invest in their growth who understand that better creative = better ROAS
Service-based businesses, coaches, or course creators (this is specifically designed for physical product sales)
Brands wanting done-for-you services (this teaches you how to do it yourself with proven frameworks)
People chasing viral moments instead of building sustainable, profitable ad systems
Anyone expecting instant success without testing (even the best hooks need to be adapted to your specific audience)
Brands not willing to invest time in learning what makes their customers tick and buy
57 psychology backed hooks that make people stop scrolling and think "I need this"
15 mini video storyboards and 14 conversion focused video scripts and that you can film in 5 minutes with just your phone 27 plug-and-play Canva templates that are tailored for eCom, so you can get your ads designed and live in under 15 minutes My 5 step formula for winning ad creatives that takes the guesswork out of what to create
Hook placement guide so you know exactly where each hook works best
Industry specific inspiration boards with real examples across eCom categories
Everything organised in one easy-to-use toolkit. No fluff, no theory, just proven frameworks you can implement today.
ZERO RISK: 30 Day Money-Back Guarantee Ready to Stop Getting Ignored and Start Converting? "HOOKED is a great resource and a step by step guide that has helped me understand my audience and what kind of hooks I should be thinking about.
It is full of inspiring prompts, visual examples and templates, to help me plan out ideas for new ads whilst really thinking about who my audience are, and what problems I need to solve for them."
