Here's what's really happening with most eCom ads in 2026:
Using "product + lifestyle" creative that blends into everyone else's feed
Leading with features instead of the feelings your product creates
Writing copy that sounds like every other "Buy now!" ad
Testing random hooks with no systematic approach to what actually works
Trying to convince people to buy with logic when they buy with emotion
80% of your ROAS is decided before you ever hit publish.
57 proven hooks that cut through the noise and mean you don't have to wonder whether your ads are going to resonate with customers Expert guidance on where to use each hook (primary text, headline, or creative overlay) so you're not guessing where to place your best lines
10 scroll stopping video concepts based on what eCom buyers actually respond to (not just what looks pretty)
14 ready to film scripts & 15 mini video storyboards built specifically for eCom brands that you can shoot in 5 minutes with just your phone
27 plug-and-play Canva templates specifically designed for eCom and work across industries - from beauty to home goods to fitness
Tried, tested & loved by eCom founders
Hooked is designed for busy eCom founders who don't have time to become copywriting experts or struggle with coming up with hooks in the first place.
Simply open the toolkit, pick a hook that fits with your product, and have scroll-stopping ad copy and creative ready in under 10 minutes.
No more:
Staring at blank screens wondering what to write
Copying competitors and hoping it works
Burning budget on ads that get ignored
Crossing your fingers every time you launch a campaign
Instead:
Pick proven hooks that tap into buyer psychology
Create ads with confidence, knowing they're built to convert
Scale what works because you understand why it works
Build a sustainable system for consistent sales
You'll stop throwing spaghetti at the wall and start building ads that drive predictable, profitable results.
INSTANT Access
30-Day Money-Back Guarantee
Only £57 (Rising to £97 in Feb 2026)
I've helped hundreds of eCom brands turn their ignored ads into scroll-stopping sales machines - not with the latest tactics, but with timeless buyer psychology.
Here's what makes my approach different:
I spent 6 years studying psychology (earning two 1st class degrees) before I ever opened Facebook Ads Manager.
While other ad experts were learning button clicks and targeting tricks, I was learning what actually makes people buy.
The difference shows in my results:
Lee went from "Facebook ads are a waste of money" to consistent £100K months, recently achieving their first £1,000,000 year!
Alex scaled her eCom ad profits from £13K/month to nearly £60K in just 5 months.
Rachel's ads performed SO well, that she had to close her online orders early just to keep up with demand.
Because when you tap into buyer psychology, you stop guessing and start converting.
This toolkit contains the exact hooks and frameworks I use with my clients - tested across every eCom category from skincare to home goods to fitness equipment.
Psychology-backed. eCom-proven. Trend-proof.
"If you're new to ads, or you're ready to make your existing ones actually convert, you need HOOKED. It dives deep into the psychology behind what captures attention at each stage of the buyer's journey. It also provides real life examples of how to use the hooks to really increase your ads performance."
"A really valuable resource, fantastic value for money, this will save you hours of thinking time when creating your ads so you can get them live quicker and start testing creatives. It has made me excited about creating a hook that resonates with my audience and gets them clicking...and buying!"
"A super useful resource if you’re crafting ads for your brand! Everything’s broken down so clearly, like stacking Lego blocks. I’m all about understanding the why behind my marketing processes, so this really hit the spot. Loads of fab examples too, which make life so much easier. If you want scroll-stopping ads, grab this!"
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
"Can't recommend this enough. From tapping into customer psychology to finding ways to reach them with the right words and content, anyone creating ads at all levels can't fail to learn from this expert guide. It's much more than Hooks that work, it's giving me the expert knowledge and confidence to make me feel like I'm giving my ads the best shot possible!"
"Absolutely love this guide! Hooked is a total game-changer. It takes the stress out of coming up with hooks (which I always overthink!) and makes everything feel simple and doable. As a small biz owner juggling a million things, I really appreciate how clear, practical, and full of value it is. The templates are brilliant, and I know I’ll be coming back to it again and again!"
"Wow, this is excellent! Absolutely jam-packed full of useful, actionable tasks.
A huge list of hooks (worth the cost alone), video scripts and tips, plus Canva templates for creating beautiful ads that convert. Not just for ads, it will help you with organic content, product descriptions and email marketing. It's amazing. Thank you CJ"
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Old Hook: "20% off your skin saviour"
Psychology-Based Hook: "Here's what makes this different to 1,000s of (product name)"
Result: Sale achieved in less that 2 minutes of the new ad going live
eCom founders managing their own Meta ads who want proven hooks that actually convert browsers into buyers Product-based businesses spending money on Meta ads but frustrated with inconsistent results and wasted budget eCom brands tired of generic templates that don't capture what makes their products special Business owners who know their products are amazing but struggle to communicate that magnetism in their ads eCom marketers who want a systematic approach to creative testing instead of throwing random ideas at the wall Brands ready to invest in their growth who understand that better creative = better ROAS
Service-based businesses, coaches, or course creators (this is specifically designed for physical product sales)
Brands wanting done-for-you services (this teaches you how to do it yourself with proven frameworks)
People chasing viral moments instead of building sustainable, profitable ad systems
Anyone expecting instant success without testing (even the best hooks need to be adapted to your specific audience)
Brands not willing to invest time in learning what makes their customers tick and buy
"HOOKED is a great resource and a step by step guide that has helped me understand my audience and what kind of hooks I should be thinking about.
It is full of inspiring prompts, visual examples and templates, to help me plan out ideas for new ads whilst really thinking about who my audience are, and what problems I need to solve for them."
